Print Yellow Pages & Internet Yellow Pages

Coordinate your directory and Internet Yellow Page exposure

Every business needs to put itself in front of the people looking for what it does—and that’s not just through the Yellow Page directory any longer. An increasing percentage of customers are Internet savvy.

There’s a major overlap between Yellow Page directory users and Internet search users. Combine both local directory and Internet Yellow Page (IYP) exposure so you cover all your bases.

It’s not an either-or, all-or-none choice whether to promote the business online or off. Yellow Page users are likely to be Internet users as well. Any business that entirely ignores online activities may have a tough time getting access to (or credibility with) those customers. Make your online and traditional (offline) methods to attract customers work in tandem—improving the effectiveness of each alone.

People who subscribe to online services consult the Yellow Pages 23% more often than non-subscribers.

Frequent Yellow Page users are

• 18% more likely than average to be Internet subscribers
• 32% more likely to be among the heaviest Internet users
• 18% more likely to make purchases on the Internet
• 27% more likely to spend more than $1,000 on Internet purchases
       Source: Simmons

Expand the exposure of your business beyond your print directory ad. Grow into a Yellow Page strategy that reaches the whole globe. You will be pleased to discover that your operation, whatever its size, gains credibility and traffic locally.