You've embarked on a process that weaves your
on-line and off-line marketing methods together

The first phase of getting to be found in Local Search results is to make sure your enterprise is listed where it needs to be. Work your way through this list to see where your enterprise shows up. Or get the Sharon Fling videos featured in the right-hand column.

Before long, you'll start seeing people come to you whom you couldn't have reached through your customary marketing methods. At that point you'll begin to have an even greater appreciation of what Local Search can do in bringing a steady flow of business.

And on to the next phase…

But that's not the time to relax. You need to move to the next phase of Local Search. One issue is to look more appealing than other businesses that also show up in those results.

The other issue is to show up in the more searches, under a variety of terms. You're initially found for general terms, like "pet store." But more specific terms let you show brands or special services you provide—dog training, dog nutrition, dog books, dog toys. There's no limit, and each is another avenue whereby customers find their way to you.

Integrate your Local Search exposure with your other promotional activities

Get your online exposure to dovetail with your Yellow Page listing and other waysyou already get new customers. Yellow Smarts is the best help to do that. But don't stop with your directory ad. What about your other marketing? Do they all "sing the same tune?"

Adding Community Spirit to Local

The advantage of small businesses is being a part of the community. It's not just business. Your customers are the same people you see at the same supermarket. Your kids play with their kids; you see each other about town. Being plugged into a community is a powerful bond. And this website will show you how to capitalize on it so you build strong relationships. That's a way that big-box stores can't compete.