Yellow Page Smarts—Make More
    Money from Your Directory Ad in Tandem
    with Your Web Site

      140 page ebook in Adobe PDF format
      $37.95   See  Table of Contents
         
Notice, you didn’t have to scroll to the bottom, or search through the fine print, or go to the secure site to find out the price. It’s even in bold. When does that ever happen? I’m not playing those trick-the-buyer games here. I respect anyone who’s got the guts to be in business too much for that.

Tip the scales in your favor—make your ads leap off the page and compel action. I want your ad to compel directory users to pick up the phone and call you—instead of anyone else on the page. It’s time to cut through the widespread misleading Yellow Page “facts” that advertisers have heard.

Let’s not play games here

Studies have shown that people don’t like hype. They don’t like getting the hard sell or manipulation. And I respect you enough not play those games. Instead, I’m betting you can recognize a better answer when you see one. I can show you how to solve a problem that you’d resigned yourself to—being held hostage by the Yellow Page Directory.

I’m going to tell you four things for you, instead of subjecting either of us to a standard sales letter. Then you’ll let me know if you prefer my direct, cut-to-the-chase approach better. You might even decide to buy this remarkably helpful book. I’m taking a risk since that’s not the way it’s done. But then, I’m a small business person who doesn’t like being jerked around, either.

Instead of a long-winded, drag-by-the-nose sales letter, I’ll:

• Describe the benefits you’ll get from reading this one-of-a-kind book
• Remind you how frustrating it is to figure out what works in the Yellow Pages, and why you really don’t want to go through that every year
• Provide an excerpt from the book itself so you can see if you like the style
  
• Point out that you have a money-back guarantee if you’re not totally convinced your dollars were well spent. So your risk is nil.

How this book differs from what you’ve heard before

You’ll take control of your Yellow Page strategy, with a much more integrated approach. That improves the business perception and finances. And you'll see how to use Local Search and other online methods (without being a techie) to draw more new customers to your business. That goes to the bottom line.

• How well your Yellow Page priorities work with the other activities and promotions of your business. Unless an advertiser considers the Yellow Pages in relation to the whole picture, their ad will continue to produce disappointing results
• The importance of human nature in the equation—of the advertiser, the customer, and the Yellow Page Rep
• Factor in the Subliminal influences, which make one ad stand out from the others
• Combine your Yellow Page ad with your website and other online activities, in a way that they strengthen each other
• Psychological desires of the buyers, and how to work with their priorities and habits. Not all customers are equal, so just because the phone rings does not mean that it’s bringing you buyers who aren’t just tire-kickers
• Changes in customer buying behavior—and why repeating what used to be effective doesn’t work the same any more
• Demographic changes that affect the entire Yellow Page industry—because they’re going to affect you as well
• Your location is the most important thing in the ad for half of the Directory users

And I throw in two can’t-be-beat bonuses that you cannot get anwhere else. Each worth the price of the book.


  #1  Outmaneuver the Bureaucrats—Make Them Say “Yes”


  #2  How the Best Entrepreneurs Get Better

You can have Yellow Page Smarts in your hand within minutes. And you’ll also have a roadmap that will show you how to get your Yellow Pages and Internet marketing activities to work together to bring you more business.

And it’s only going to cost you $37.95—which is a lot less than you probablypay every single month for your under-performing Yellow Page listing. Download immediately—
any time, day or night.

Get Your Copy Now PDF ebook - 140 pages
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