Search Engines
Court the Search Engines
Search engines are competing to deliver better Local Search results
In recent months, the major search engines have committed themselves to make Local Search a priority. Each is investing considerable money and effort developing systems that can deliver relevant search results within limited geographic areas. That assures Local Search will become an even more useful tool for small business owners.
The public is driving the trend for Local Search
Local Search brings more customers to small and mid-sized businesses that make most of their sales close to home. When a search includes a geographic term, a search engine only delivers results within a specific area. That way, a business doesn’t get lost among millions of websites that could be based elsewhere.
It exposes even the smallest business to the whole world. And an owner doesn’t need to have any technical expertise (or even a Web site) to ride that trend.
Be a big fish in a small pond
Local Search is a recent hybrid development that lets any business gain from Internet visibility—l;whatever its size. It brings small and mid-sized businesses and the Internet together in a way that customers like. People are quick to climb aboard. About 36% of all searches are for Local Search—and that number keeps increasing. It will grow faster still, as business owners start to catch on and actively participate.
