The most direct route to reach your store or office is over the Internet

Local Search is the fastest, most direct way for many buyers to find you is likely to be over the Internet. Change your mindset about why you need a website. Its value is not to sell products online, but to help searchers find you—in their own background.

Internet-savvy buyers go online and conduct searches as soon as they've got an interst in buying something. They educate themselves about what theiroptions are. And they find out where they can purchase it.

It's a new ballgame

That used to be the special place inhabited by the Yellow Page directory. Traditionally, checking the directory was a key step in the buying process. That's why such buyers were called "now buyers". They were ready to spend their money. Just needed to know where.

The Internet did not just take the place of the directory. It is part of a process where people behave differently regarding speed of purchase, too. Recent research shows that up to 90% of those who research a product or service on the Internet actually make their purchase close to home. However, those sales may not occur until five to twelve seeks after the search.