Clinic for Your
         · Business Card
         · Yellow Page Ad
         · Website
         · Business Identity

In The Business Card Book, I developed the concept of "the body language" of printed materials. Just as you communicate with gestures and facial expression as you talk, you also send hitchhiking signals with every ad, letter, or webpage that people see. And many of the messages people get aren't what you intended.

Over the years, I've further refined my ability to decode the unintended messages in Yellos Page Ads and on websites.
Do you want me to "read" those signals and tell you how to replace them more focused and effective ones? Signals that resonate with your market?

Like a medical specialist, I provide diagnosis and recommendations. But I do not perform the graphic design that may be required. However, I'll work with your designer or printer, and approve any final versions at no additional charge.

1. Build trust by using your site’s personality and mood
2. Jettison your trust busters
3. Amp up visitor confidence with good design and navigation
4. Send the signals that say "You can trust me"
5. Make a Web site that makes sales
   
   
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