Local Search makes you easy to find from any computer or cell phone. 70% of buyers go to the Internet to find where to make local purchases of goods and services.
Most small businesses are local in nature, serving people who live nearby. Their new customers found them through traditional methods, like the Yellow Pages or newspaper ads. So far, the Internet hasn’t figured prominently in their marketing efforts. That’s about to change, as Local Search methods become more widespread. Even for buyers expecting to spend their money close to home, more and more of them go to the Internet to locate desired products and services. They rely on search engines to find suitable vendors in the fastest, easiest way.