Stand Out
Local Search makes you easy to find from any computer or cell phone
70% of buyers go to the Internet to find where to make local purchases of goods and services.
Buyers want both online and local information about where to buy what they want.
Most small businesses are local in nature, serving people who live nearby. Their
new customers found them through traditional methods, like the Yellow Pages or newspaper
ads. So far, the Internet hasn’t figured prominently in their marketing efforts.
That’s about to change, as Local Search methods become more widespread. Even
for buyers expecting to spend their money close to home, more and more of them go
to the Internet to locate desired products and services. They rely on search engines
to find suitable vendors in the fastest, easiest way.
Who searches for local businesses?
- The locals, certainly
- Travelers
- People intending to move there (or just arrived)
- Anyone wanting to do business with an enterprise in that town
Most have no prior contact (or preference) with your competitors.
If you match what they’re looking for, they probably won’t look any further. So now your challenge
is to appear in as many search results as possible (depending on what your customers
would be looking for).
Why does Local Search matter to a little operation like yours?
Local Search combines the search query word or phrase with specific geographic
terms, like city or zip code. That way, search engine results only include enterprises
in your local area. Instead of being lost among millions of pages of search results, you will show up in a small pool of local
providers.
That’s good for you, as well as the person looking for what you provide.
The shortest distance between you and your customer is over the Internet.
Learn how to build your business with Local Search
You can easily be located by a whole new group of buyers
Consumers don’t simply go to the Yellow Pages when ready to buy – as they
once did. Studies show that an astonishing 36% of online searches are conducted to find
local businesses. About a quarter of all Internet users already conduct local
searches. They’d do even more of it, if the desired small business information were
more complete.
Prepare for Local Search
It’s not unusual to hear a business owner comment, “I used to get steady new customers
from my Yellow Page ad, but I’ve started getting four times that many new clients
who find me through the Internet.” Make sure your business shows up where people are
looking to find where they want to shop.
Here’s how to be sure you’re listed